Posted on Wednesday, 12 February 2014 at 9am
by Andrew Richardson. See more of my posts here.
Here in the Lifelong Learning Centre, as in the wider University, we are keen to build relationships and work with other organisations.
This is why it is so exciting to have the M&S archive on site. The archive wish to engage with all areas of the University, and the wider community, and have offered us some excellent opportunities to improve our student (or prospective student) experience.
The opening seminar of our recent Seminar Series took place in the M&S Company Archive. Katharine Carter (M&S Company Archivist) delivered a fascinating talk attended by 42 participants including students on the Business Studies with Foundation Year, other LLC students and undergraduates, University staff members and members of the public.
The talk examined the 125 year history of the company and the innovative practices employed in product design and marketing, ranging from innovative fabrics to melt in the middle chocolate puddings. Many of those attending the talk could remember the television and cinema adverts which Katharine used, with some dating back to the early 1960s.
The Lifelong Learning Centre’s summer school introduces delegates to a number of different courses, and this allowed me to make full use of the archive. After an initial taster session on Marketing, I was able to use the archive to show how an established business has applied some of the Marketing principles to remain competitive over such a long period. I really hope we can run a similar session as part of this year’s summer school.
Although at the early stages, it is hoped that our forthcoming Spring into Summer programme will be able to allow delegates to consider the archive from a different perspective, analysing how retail changed on the Home Front and how M&S had to adapt during both World Wars. Session will include a talk, a guided tour of the exhibition.
Categories: Public Engagement